Greg Yezersky

At ZF Engineering Solutions, Greg leads business development of services for North and South American markets. He spent the major part of his career as an innovation consultant serving Fortune 500 companies such as GM, Ford, Chrysler, Boeing, Northrop Grumman, Brunswick and Johnson Controls. He taught innovation courses for UoM (Dearborn), SAE and IEEE. Known for the creation of the General Theory of Innovation (GTI) and its multiple methodologies (e.g. complex problem solving, evolutionary forecasting and advantage by design), he is also a certified TRIZ specialist with 40 years of experience.

---

Presentation

Ahead of the curve: shaping the future of cybersecurity testing

ZF provides trusted cybersecurity experience rooted in automotive innovation and delivery of embedded solutions. The result is that ZF knows how to anticipate future systems vulnerabilities and, as a result, how to build futureproof test programs to help defeat next-generation cybersecurity threats. ZF will present one specific use case of 'how to', and a roadmap to avoiding costly issues during the product development process, for our partners and customers.