Co-opetition and consolidation in automotive testing: strategies to 2030
Automotive OEMs are actively looking to simplify and automate their testing and certification processes as a combined part of their migration from ICE to xEV. As a result, Frost & Sullivan is seeing a transformative change downstream that will affect OEMs and Tier 1, 2 and 3 suppliers. It will be critical for solution suppliers to collaborate and compete collectively to navigate imminent changes in the testing/certification structure. Strategies required in collaboration are often intricate and need to emphasize the balance between maintaining cash flow and reduced profitability. However, focusing on long-term rewards will help companies avoid becoming obsolete.